SBS was founded on the belief that all Australians, regardless of geography, age, cultural background or language skills should have access to high quality, independent, culturally relevant Australian media.
When we pick movies and programs for SBS On Demand, we are looking to inspire all Australians to explore, appreciate and celebrate our diverse world. The quality of our programs and the rich viewpoints available come from the freedom we have to draw on the best of all cultures for our programming.
SBS is committed to broadcasting and publishing content that reflects a diversity of experiences, beliefs, cultures and languages. The SBS Code of Practice provides that SBS will seek to represent a comprehensive range of views and perspectives, subject to the availability of appropriate material.