SBS was founded on the belief that all Australians, regardless of geography, age, cultural background or language skills should have access to high quality, independent, culturally-relevant Australian media.
When we pick movies and programs for SBS On Demand, we are looking to to inspire all Australians to explore, appreciate and celebrate our diverse world. The quality of our programs and the rich viewpoints available come from the freedom we have to draw on the best of all cultures for our programming.
We also look at what content our audience loves to decide what titles stay on the service and help inform future programming choices. For example, we know our audience are hungry for Nordic Noir series, so we’ll continually be on the hunt for the next big Scandi crime drama.