SBS, and authorised service providers operating on SBS’s behalf, may collect information about your activity, or the activity on devices associated with you, on our sites and applications using tracking technologies such as cookies, web server logs, and web beacons. The information collected by these technologies may include your IP address, geolocation data, and information about the websites that your IP address has comes from, the pages accessed on our website and the next website your IP address visits.
SBS uses these technologies, and the tracking information collected, in a variety of ways to improve our services and your experience when using our services. For example, these technologies help us to:
- Maintain, secure and improve our websites;
- Enhance your experience when using our websites, including displaying personalised content recommendation and remembering your place in a video so you can continue to watch it across different devices;
- Display and deliver more relevant advertising and marketing on the basis of broader audience segments (and not based on your personal information); and
- Understand the effectiveness of our marketing and advertising (including direct marketing and online ads on third party websites) to ensure that SBS can continue to invest in making and acquiring programs that audiences have come to know and love of SBS.
SBS continuously reviews analytics requirements pertaining to our website and the use of trackers. SBS takes its audience security responsibilities seriously and we work with partners including, Akamai and Google, to ensure that consistent and effective protection measures are in place for online audiences.