SBS uses these technologies, and the tracking information collected, in a variety of ways to improve our services and your experience when using our services. For example, these technologies help us to:
- Maintain, secure and improve our websites and digital services, for example detecting any problems with use of our websites or digital services;
- Enhance your experience when using our websites and digital services, including to display and deliver relevant services and personalised content recommendations and remembering your place in a video so you can continue to watch it across different devices;
- Display and deliver relevant interest-based advertising and marketing on the basis of broader audience segments;
- Understand the effectiveness of our marketing and advertising (including direct marketing and online ads on third party websites). For example, we receive information about the content users engage with or ignore, and manage the number and relevance of advertisements users are served.
SBS continuously reviews analytics requirements pertaining to our website and the use of trackers. SBS takes its audience privacy and security responsibilities seriously and we work with our partners to ensure that consistent and effective protection measures are in place for online audiences.