SBS, and authorised service providers operating on SBS’s behalf, may collect information about your activity, or the activity on devices associated with you, on our sites, digital services, and applications using tracking technologies such as cookies, local storage, pixels, web server logs, and web beacons. The information collected by these technologies may include your IP address, geolocation data, and browser/device type or operating system, information about your activity on our websites or digital services, such as information about the website that your IP address has comes from, the pages accessed on our website, audio or video consumption, or advertisements viewed or clicked. For more information on the types of cookies and other tracking technologies used on SBS sites and digital services, please see the ‘Cookies and other tracking technologies’ section in our Privacy Policy.
SBS may collect this activity-based tracking information whether or not you are registered and/or logged in with your SBS account and may associate this tracking data with your SBS account (if you have one), in which case we will treat it in accordance with our Privacy Policy.
SBS uses these technologies, and the tracking information collected, in a variety of ways to improve our services and your experience when using our services. For example, these technologies help us to:
- Maintain, secure and improve our websites and digital services, for example detecting any problems with use of our websites or digital services;
- Enhance your experience when using our websites and digital services, including to display and deliver relevant services and personalised content recommendations and remembering your place in a video so you can continue to watch it across different devices;
- Display and deliver relevant interest-based advertising and marketing on the basis of broader audience segments;
- Understand the effectiveness of our marketing and advertising (including direct marketing and online ads on third party websites). For example, we receive information about the content users engage with or ignore, and manage the number and relevance of advertisements users are served.
SBS may need to make some data available to authorised third party service providers to do this, including through the use of tracking technologies. We require that these service providers have appropriate controls to protect your personal information in a manner that is consistent with our Privacy Policy and can only use the data for the purpose of providing these specific services to SBS.
SBS continuously reviews analytics requirements pertaining to our website and the use of trackers. SBS takes its audience privacy and security responsibilities seriously and we work with our partners to ensure that consistent and effective protection measures are in place for online audiences.
For information on cookies and tracking technologies, please see the ’Cookies and other tracking technologies’ section in our Privacy Policy available in multiple languages here.