SBS collects user data on its digital services and website using cookies and other tracking technologies in order to serve you more tailored, relevant SBS content and advertising.
It also helps us understand what visitors do and do not use so that we can continuously improve our digital services.
There are two instances which the collection of data will vary as below:
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If you are signed in:
If you are signed into your SBS account while using SBS services, your account registration and activity-based information may be used to enhance your experience and display more relevant personalised content and advertising. Any personally identifiable information (PII) such as your name or email address is anonymised and aggregated for use in personalised ads. Where this activity-based information is combined with the personal information associated with your account registration, we will treat it in accordance with our Privacy Policy. -
If you are not signed in:
We do not collect any personally identifiable information (PII) such as your name or email address unless you explicitly provide it to us. However, we may use non-PII activity-based information connected to cookies and device IDs to tailor your experience with SBS digital services.
Click here to see our Privacy Policy for more on how SBS uses cookies and other tracking technologies and your advertising choices.