SBS collects user data on its digital services and website using cookies and other tracking technologies in order to serve you more tailored, relevant SBS content and advertising.
It also helps us understand what visitors do and do not use so that we can continuously improve our digital services.
There are two instances which the collection of data will vary as below:
If you are signed in:
If you are not signed in:
We do not collect any personally identifiable information (PII) such as your name or email address unless you explicitly provide it to us. However, we may use non-PII activity-based information connected to cookies and device IDs to tailor your experience with SBS digital services.
We believe this enables you to have the best experience of the site - however you can also choose to opt out at any time.
Click the opt out button to opt out now. This will opt you out of personalisation on SBS digital websites based on SBS audience segments through our Adobe Audience Manager Data Management Platform. The cookies have an expiry date which is dependent on your web browser, and as the user, you have control over the deletion of the cookies, or it may be automatically refreshed by the browser. Once you delete the cookies in the web browser the opt out signal will also be deleted. You will have the option to opt in again later at any time.
Please note that this opt out is browser and device-specific, so if you access SBS websites and digital services through a number of devices, you will need to opt out on each of those devices.
Please note that advert and tracking blockers can interfere with this functionality. They may need to be disabled for the opt-out cookie to be set.