Under the SBS Act, SBS can raise revenue by broadcasting and publishing advertisements and sponsorship announcements. Advertising provides a valuable source of funding for SBS to invest in the creation of distinctive local content, and the provision of essential services to Australia’s diverse communities.
In respect of its television and radio services, the SBS Act provides that SBS may broadcast advertisements and sponsorship announcements that run in total for not more than five minutes in any hour of broadcasting, and they can only be broadcast before or after programs and during natural breaks.
More information is available in the SBS Codes of Practice and the SBS Editorial Guidelines.