Here's everything you need to know about why we ask you to create an account to watch SBS On Demand and access other SBS Services and what we do with the information you provide.
SBS Account Privacy Statement
You need to register for an SBS account to access SBS On Demand and other SBS services — it’s free, quick and easy. This login can be used across all your favourite SBS apps and devices and will help us to build an innovative and personalised viewing experience for you — connecting you to more of what you love and giving you access to exclusive and fast-tracked premium programs.
Once you register, you’ll be able to manage your favourite programs, and resume playback from where you left off across multiple devices.
We only use and disclose your personal information as described below and in our Privacy Policy (available at www.sbs.com.au/privacy-policy), and you consent to these uses and disclosures.
What does SBS do with your information?
Special Broadcasting Service Corporation (ABN: 91 314 398 574) (SBS, we, our, us) is committed to protecting your privacy. We comply with our obligations under the Privacy Act 1988 (Cth).
We collect your personal information when you register for and use our services so that we can communicate with you, provide and improve our services and enhance your experience. If you choose to register or log in using your social media profile, we may also collect your social media user information and any further information that social media service is permitted to share with us.
We may also obtain information from reputable data sources or publicly available sources. We may combine this information with information we already have about you. From this information, we may learn about your interests and lifestyle and this helps us understand trends, users’ attributes, behaviours, viewing patterns, and preferences. Then we can improve and better administer our services and personalise the content and advertising you see so that we offer you a better experience. For example, by understanding which programs you like, we can recommend others that you might also like. We may also use this information, aggregated with other user information to acquire more content we think our audience will love and to inform our advertising and marketing activities.
Third-party service providers help us deliver our services. Service providers include IT services, server and web hosting, data processing, storage and back-up, market research, data analysis and marketing. Some of these third-party service providers have servers located overseas (including USA, Europe and Singapore). We may disclose your personal information to these service providers but we require that they have appropriate controls to protect your personal information in a manner that is consistent with our Privacy Policy and that they only use your information for authorised purposes.
Must you provide your information?
You do not have to give us all the information we ask you to provide but this may limit how we interact with you. You may not be able to access our services or you may miss out on receiving valuable information and offers about us and our services.
How can you access your information, or make a complaint?
You have a right to access any personal information we hold about you, and you can ask us to update, correct or delete your personal information. For more information on how you can access your personal information, opt-out, or contact us with any questions or privacy related complaints, refer to our privacy policy or contact the SBS Privacy Officer here.