We want to provide a free service to as many Australians as possible. To avoid having to ask users to pay a subscription fee, we run a limited amount of advertisements. The revenue made from ads allows us to improve the SBS On Demand experience and invest in new content for you to enjoy.
SBS is currently trailing a feature for SBS On Demand users to have greater control of what advertising they receive in certain advertising categories. This new feature will significantly reduce the number of video advertisements served to you for your selected category. SBS On Demand subscribers will be given the option to select one category to opt-out of:
- Betting / Wagering excluding Lotteries or
- Alcohol or
- Quick Service Restaurants
If you are interested in the new opt-out feature, please click here to register.
Definition of the categories:
| Betting / Wagering excluding Lotteries | A betting/wagering advertisement is an advertisement that promotes a service for the placing, making, receiving or acceptance of bets such as sports betting. It does not include advertising that relates to such things as: Government sanctioned lotteries, lotto, keno or competitions; entertainment or dining facilities at places where betting or gambling takes place (provided that the advertisement does not draw attention to betting/wagering); or relates to tourism (provided that the promotional content does not draw attention to betting/wagering). |
| Alcohol | An alcohol advertisement means an advertisement for a beverage or related consumable product (ice block, vapour etc) containing more than 0.5% alcohol by volume |
| Quick Service Restaurants (QSR) | A QSR advertisement is an advertisement that promotes fast food restaurants. These establishments often have a focus on offering ready-to-eat or quickly prepared meals for dine-in, takeout, or drive-thru service. QSR excludes ads for delivery providers like Uber. |
All decisions regarding advertising are guided by the overriding principle that the independence and integrity of SBS is paramount and shall not be compromised in any way. This principle is set out in the SBS Code Of Practice and the SBS Commercial, Funding and External Relationships Guidelines. Information about how we collect, handle and use your personal information, including any sensitive information you provide, is set out in SBS’s Privacy Policy.