Here's everything you need to know about why we ask you to create an account to watch SBS On Demand and access other SBS Services and what we do with the information you provide.
SBS Account Privacy Statement
You need to register for an SBS account to access SBS On Demand and other SBS services — it’s free, quick and easy. This login can be used across all your favourite SBS apps and devices and will help us to build an innovative and personalised viewing experience for you — connecting you to more of what you love and giving you access to exclusive and fast-tracked premium programs.
Once you register, you’ll be able to manage your favourite programs, you can queue and subscribe to your favourite shows and soon, you’ll be able to search programs by language, country, or category and resume playback from where you left off across multiple devices.
What does SBS do with your information?
Special Broadcasting Service Corporation (ABN: 91 314 398 574) (SBS, we, our, us) is committed to protecting your privacy. We comply with our obligations under the Privacy Act 1988 (Cth).
We collect your personal information when you register for and use our services so that we can communicate with you, provide and improve our services and enhance your experience. If you choose to register or log in using your social media profile, we may also collect your social media user information and any further information that social media service is permitted to share with us.
We may also obtain information from reputable data sources or publicly available sources. We may combine this information with information we already have about you. From this information, we may learn about your interests and lifestyle and this helps us understand trends, users’ attributes, behaviours, viewing patterns, and preferences. Then we can improve and better administer our services and personalise the content and advertising you see so that we offer you a better experience. For example, by understanding which programs you like, we can recommend others that you might also like. We may also use this information, aggregated with other user information to acquire more content we think our audience will love and to inform our advertising and marketing activities.
Must you provide your information?
You do not have to give us all the information we ask you to provide but this may limit how we interact with you. You may not be able to access our services or you may miss out on receiving valuable information and offers about us and our services.
How can you access your information, or make a complaint?