We want to provide a free service to as many Australians as possible. To avoid having to ask users to pay a subscription fee, we run a limited amount of advertisements.
The revenue made from running ads allows us to improve your SBS On Demand experience and invest into new content for you to enjoy.
All decisions regarding advertising are guided by the overriding principle that the independence and integrity of SBS is paramount and shall not be compromised in any way. This principle is set out in the SBS Codes of Practice and the SBS Editorial Guidelines.