Under the Special Broadcasting Service Act 1991 (SBS Act), SBS can generate revenue by broadcasting and publishing advertising (including sponsorship announcements).
Advertising provides a valuable source of funding for SBS to invest in the creation of distinctive local content, and the provision of essential services to Australia’s diverse communities. The revenue made from advertising also allows us to improve the SBS On Demand experience and invest in new content for you to enjoy.
SBS On Demand opt-out feature:
To enhance the viewer experience on SBS On Demand, SBS offers an Opt-out program on SBS On Demand which allows viewers to control what advertising they receive in certain advertising categories.
SBS On Demand consumers have the option of opting out of receiving advertising in one of these categories:
- Betting / Wagering excluding Lotteries or
- Alcohol or
- Quick Service Restaurants
The opt-out feature will significantly reduce the number of video advertisements served to you for your selected category.
If you are interested in the opt-out feature, please head to the SBS MyAccount page to register.
- Simply, head to: https://myaccount.sbs.com.au/
- Sign into your SBS account with your email address and password
- Scroll down to the Ad Preference heading and
- Select the category that you would like to be opted out of.
A pop-up will appear in the bottom-right corner confirming your registration to the selected category.
To ensure your selected category is correctly applied to your account, please make sure you are opted in to targeted advertising at the device level. More information can be found here.
Definition of the categories:
| Betting / Wagering excluding Lotteries | A betting/wagering advertisement is an advertisement that promotes a service for the placing, making, receiving or acceptance of bets such as sports betting. It does not include advertising that relates to such things as: Government sanctioned lotteries, lotto, keno or competitions; entertainment or dining facilities at places where betting or gambling takes place (provided that the advertisement does not draw attention to betting/wagering); or relates to tourism (provided that the promotional content does not draw attention to betting/wagering). |
| Alcohol | An alcohol advertisement means an advertisement for a beverage or related consumable product (ice block, vapour etc) containing more than 0.5% alcohol by volume |
| Quick Service Restaurants (QSR) | A QSR advertisement is an advertisement that promotes fast food restaurants. These establishments often have a focus on offering ready-to-eat or quickly prepared meals for dine-in, takeout, or drive-thru service. QSR excludes ads for delivery providers like Uber. |
To view the media release, click here: World-first opt-out function to become full feature on SBS On Demand.
All decisions regarding advertising are guided by the overriding principle that the independence and integrity of SBS is paramount and shall not be compromised in any way. This principle is set out in the SBS Code Of Practice and the SBS Commercial, Funding and External Relationships Guidelines. Information about how we collect, handle and use your personal information, including any sensitive information you provide, is set out in SBS’s Privacy Policy.