We want to provide a free service to as many Australians as possible. To avoid having to ask users to pay a subscription fee, we run a limited amount of advertisements. The revenue made from ads allows us to improve the SBS On Demand experience and invest in new content for you to enjoy.
In 2024, SBS will introduce a feature for SBS On Demand users to have greater control of what advertising they receive in certain advertising categories. More information will be available in the new year.
If you are interested in the new opt-out feature, please click here to register your interest.
All decisions regarding advertising are guided by the overriding principle that the independence and integrity of SBS is paramount and shall not be compromised in any way. This principle is set out in the SBS Code Of Practice and the SBS Commercial, Funding and External Relationships Guidelines.